Seoul has become the global epicenter of beauty innovation, attracting millions of international visitors seeking cutting-edge Korean beauty treatments. With South Koreans spending $493 per year on beauty products on average and the Korean beauty market projected to reach unprecedented heights, it's no surprise that Seoul offers some of the world's most advanced and affordable beauty treatments.
Whether you're planning a dedicated beauty vacation or looking to enhance your Seoul trip with transformative treatments, this comprehensive guide reveals the seven must-try Korean beauty treatments that will leave you glowing with that coveted Korean beauty aesthetic.